Marketing and IT
As the online option grows more prevalent in the mix of marketing options, so will the need for people to understand how to use the web. And no, not just from the perspective of checking email or updating Facebook. I mean, there will be a greater need for people who know and understand how the web works in order to get a message out using the web. For example, if you want to market via radio you consult with people who know radio. They can help create your ad copy (what to say), they can help with performing the advertisement and can advise on when it would be best to run it. The same goes for print and television. But in many cases, and for some reason, everyone thinks of themselves as a web expert. They may not say it but, they give “suggestions” as if they’ve been training in this field for years. I’ve written before on novice web users giving bad marketing advise (like using Twitter). And I can’t say it enough, if you are going to market on the web than a good web training marketing professional would be the best bet to help. Now, sifting through the actual qualified from the posers can be tricky but it’s another topic.
So, as the use of online mediums for product or service promotion grows the need for people who understand the medium will too. Unfortunately, the senior people who make these decisions are not web savvy people. They are in the most part old school and they are using a traditional print model approach in a digital medium. And they are two different things.
In that perspective, I believe that an IT professional is more qualified to run an online marketing campaign than a marketing professional. Traditional marketers look at presentation and emotion of the message given. IT geeks look at performance statistics. And at the end of the day, the reason anyone markets is to sell their stuff. And if you ain’t selling something than why and what in the hell are you marketing anyway?
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